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On July 30, 2025, Wisconsin Governor Mark Johnson signed a new internet privacy law aimed at protecting the personal information of residents in the state. The law, known as the Wisconsin Online Privacy Protection Act (WOPPA), comes in response to a rising number of data breaches and concerns over online privacy.Under the new law, internet service providers and website operators are now required to obtain explicit consent from users before collecting or sharing their personal information. This includes data such as names, addresses, email addresses, and browsing history. Companies found in violation of the law could face substantial fines and other penalties.Governor Johnson emphasized the importance of safeguarding the privacy of Wisconsin residents in the digital age. He stated, "As technology continues to advance, it is crucial that we take proactive measures to protect our personal information online. The Wisconsin Online Privacy Protection Act is a key step in ensuring that our data remains secure and that our privacy rights are respected."The passage of WOPPA comes on the heels of several high-profile data breaches that have impacted millions of individuals nationwide. In response to these incidents, many states, including Wisconsin, have been considering and enacting stronger internet privacy laws to prevent future breaches and protect consumers.Internet privacy advocates have hailed the passage of WOPPA as a significant victory for online privacy rights. They believe that the new law will help to hold companies more accountable for how they handle and protect user data, ultimately benefiting the public.Despite the positive reception from privacy advocates, some industry groups have expressed concerns about the potential impact of the new law on businesses. They worry that the added compliance requirements and potential penalties could hinder innovation and economic growth in the state.Overall, the Wisconsin Online Privacy Protection Act represents a significant step forward in prioritizing online privacy and data security for residents of Wisconsin. As technology continues to evolve, it is essential that lawmakers and regulators work to ensure that individuals' personal information is protected in the digital landscape.