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On September 19, 2025, the state of Wisconsin made headlines in the tech world by passing a new internet law aimed at protecting online safety and privacy for its residents. The legislation, known as the Online Safety and Privacy Act, was signed into law by Governor Rebecca Moore and is set to take effect on January 1, 2026.The Online Safety and Privacy Act includes several key provisions that will impact internet users in Wisconsin. One of the most significant measures is the requirement for internet service providers (ISPs) to obtain explicit consent from customers before selling or sharing their personal data with third parties. This move is seen as a major win for consumer privacy advocates, who have long been pushing for stricter regulations on data sharing by ISPs.Additionally, the new law prohibits ISPs from throttling or blocking internet traffic based on the content or applications being accessed by users. This ensures that all internet traffic in Wisconsin is treated equally, regardless of its source or destination.Furthermore, the Online Safety and Privacy Act mandates that ISPs must take reasonable measures to protect the personal data of their customers from security breaches and unauthorized access. This includes implementing data encryption protocols and regular security audits to ensure compliance with the law.Governor Moore praised the new law as a step in the right direction towards safeguarding the privacy and security of Wisconsin residents in the digital age. She emphasized the importance of balancing the need for innovation and economic growth with the protection of individual rights and freedoms online.The passage of the Online Safety and Privacy Act in Wisconsin reflects a broader trend towards stronger internet regulations at the state level. As concerns about online privacy and data security continue to grow, more states are taking proactive steps to ensure that their residents are protected in the digital realm.Overall, the new internet law in Wisconsin represents a significant milestone in the ongoing effort to create a safe and secure online environment for all residents. With its emphasis on privacy, data protection, and net neutrality, the Online Safety and Privacy Act sets a high standard for other states to follow in the quest for a more secure and transparent internet.