On July 5th, 2025, Wisconsin lawmakers announced the passing of a new internet law aimed at regulating online privacy and content within the state. The law, known as the Wisconsin Online Protection Act (WOPA), is set to take effect immediately and will have a significant impact on how internet users in Wisconsin interact online.One of the key provisions of the WOPA is the establishment of strict guidelines for online privacy protection. Under the new law, internet service providers (ISPs) operating in Wisconsin will be required to obtain explicit consent from users before collecting or selling their personal data. This includes information such as browsing history, search queries, and location data.Additionally, the WOPA prohibits ISPs from throttling or blocking access to specific websites or online services based on their content. This move is aimed at promoting a free and open internet landscape within the state, ensuring that all online content is accessible to users without discrimination.In a statement released by Governor Rebecca Ryan, she expressed her support for the new legislation, stating that "Protecting the online privacy and freedom of Wisconsin residents is of utmost importance in today's digital age. The Wisconsin Online Protection Act will provide internet users with the necessary safeguards to protect their personal information and ensure a fair and open online environment for all."While the WOPA has received praise from internet privacy advocates and consumer rights groups, some critics argue that the law may hinder technological innovation and economic growth within the state. They fear that the strict regulations imposed by the WOPA could discourage internet companies from operating in Wisconsin, ultimately stifling the development of new online services and technologies.Despite these criticisms, lawmakers in Wisconsin remain confident in the potential benefits of the new internet law. They believe that the WOPA will not only protect the privacy and rights of Wisconsin residents but also serve as a model for other states looking to enhance online security and regulation.Overall, the passing of the Wisconsin Online Protection Act marks a significant milestone in the ongoing debate surrounding internet privacy and regulation. With this new legislation in place, Wisconsin residents can now navigate the online world with greater peace of mind and security.