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In a move to protect consumer data and privacy, the Wisconsin state legislature passed a series of new internet laws on July 11, 2025. The legislation aims to regulate the collection and use of personal information by internet companies operating within the state.One of the key provisions of the new laws is the requirement for internet companies to obtain explicit consent from users before collecting any personal data. This includes information such as browsing history, location data, and financial information. Companies will also be required to disclose how they intend to use this data and provide users with the option to opt out of data collection entirely.Additionally, the legislation prohibits the sale of personal data without consent and sets strict guidelines for data security measures to protect against data breaches and cyber attacks. Companies found in violation of these laws could face hefty fines and other penalties.Wisconsin Governor Emily Johnson praised the passage of the new laws, stating that they are vital in protecting the privacy and security of Wisconsin residents in an increasingly digital world. "With the growing reliance on the internet for our daily activities, it is critical that we have strong laws in place to safeguard our personal information," Governor Johnson said.Internet privacy advocates have also lauded the legislation, calling it a significant step towards ensuring that consumers have control over their own data. "These laws will help to hold internet companies accountable for how they handle our personal information and give consumers the power to make informed choices about their online privacy," said Sarah Davis, a spokesperson for the Wisconsin Privacy Rights Coalition.The new internet laws are set to go into effect on January 1, 2026, giving internet companies time to make the necessary adjustments to comply with the regulations. Wisconsin joins a growing number of states in enacting stricter internet privacy laws, reflecting a broader trend towards increased data protection and privacy rights for consumers nationwide.