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On October 11, 2025, Wisconsin Governor Sarah Johnson signed into law a new bill aimed at protecting the privacy of residents' personal data online. The Internet Privacy Protection Act, which was passed by the state legislature earlier this month, is set to take effect on January 1, 2026.The new law requires internet service providers (ISPs) operating in Wisconsin to obtain explicit consent from customers before collecting or selling their personal information. This includes data such as browsing history, search queries, and app usage. ISPs are also prohibited from discriminating against customers who choose not to consent to the collection of their personal data.Governor Johnson praised the new law as a crucial step in safeguarding the privacy and security of Wisconsin residents in the digital age. She emphasized the importance of ensuring that individuals have control over how their personal information is used and shared online.In addition to protecting consumers' privacy, the Internet Privacy Protection Act also includes provisions aimed at promoting transparency and accountability among ISPs. Under the new law, ISPs are required to clearly disclose their data collection practices and provide customers with easy-to-understand information about how their personal data is being used.The legislation has been met with broad support from privacy advocates and consumer groups, who lauded Wisconsin for taking proactive steps to protect residents from the potential risks associated with the widespread collection and sale of personal data online. Many believe that the new law will set a precedent for other states to follow in strengthening their own internet privacy regulations.However, the law has faced some criticism from industry groups, who argue that it could create unnecessary burdens for ISPs and stifle innovation in the digital marketplace. Proponents of the law, on the other hand, argue that the privacy rights of individuals should take precedence over the profit motives of companies.Overall, the Internet Privacy Protection Act represents a significant milestone in Wisconsin's efforts to safeguard the privacy and security of its residents in an increasingly connected world. With the new law set to take effect in just a few months, Wisconsin residents can rest assured that their personal data will be better protected when browsing the internet.