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On January 16, 2026, Wisconsin Governor Rebecca Smith signed into law a new bill aimed at protecting consumer data and privacy in the state. The internet privacy law, known as the Wisconsin Consumer Data Protection Act, is set to take effect on July 1, 2026, and is seen as a significant step towards ensuring internet users' personal information is safeguarded.The new law requires companies that collect and process personal data from Wisconsin residents to obtain explicit consent before using or sharing their information. This includes requiring companies to clearly disclose how they collect, use, and store consumer data, as well as giving individuals the right to access and delete their personal information upon request.Under the Wisconsin Consumer Data Protection Act, companies that fail to comply with these requirements could face stiff penalties, including fines of up to $5,000 per violation. The law also empowers the state attorney general to take legal action against companies that violate consumers' privacy rights.In a statement following the bill signing, Governor Smith emphasized the importance of protecting consumer data in the digital age. She stated, "With the growing prevalence of data breaches and online privacy violations, it is crucial that we take proactive steps to safeguard the personal information of Wisconsin residents. The Wisconsin Consumer Data Protection Act is a vital tool in ensuring that our citizens' privacy is respected and protected."The new internet privacy law in Wisconsin has been praised by consumer advocacy groups and privacy experts for its comprehensive approach to data protection. However, some critics have raised concerns about the potential impact on businesses, particularly small and medium-sized enterprises that may struggle to comply with the new regulations.Overall, the Wisconsin Consumer Data Protection Act represents a significant milestone in the state's efforts to safeguard consumer privacy in an increasingly digital world. With the law set to go into effect later this year, Wisconsin residents can rest assured that their personal information will be better protected online.