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In a press conference held on January 5, 2026, Wisconsin Governor Samantha Davis announced a new initiative aimed at supporting small businesses across the state. The initiative, titled "Small Business Strong," will provide financial assistance and resources to help small businesses recover and thrive in the wake of the COVID-19 pandemic.Governor Davis highlighted the importance of small businesses in Wisconsin's economy, noting that they are the backbone of local communities and play a crucial role in driving economic growth. She emphasized the need for targeted support to help these businesses bounce back from the challenges posed by the pandemic.The "Small Business Strong" initiative will offer grants and low-interest loans to qualifying small businesses, with a focus on those owned by women, minorities, and veterans. In addition, the program will provide technical assistance and mentorship opportunities to help entrepreneurs navigate the complexities of running a business in a post-pandemic world.Governor Davis also announced partnerships with local chambers of commerce, economic development agencies, and non-profit organizations to ensure that resources are distributed equitably and reach those who need them the most. She encouraged small business owners to take advantage of the support available through the initiative and expressed her commitment to ensuring that Wisconsin remains a welcoming place for entrepreneurs to start and grow their businesses.The announcement of the "Small Business Strong" initiative was met with praise from business owners and industry leaders, who welcomed the state government's efforts to help small businesses recover and thrive. Many expressed optimism about the impact that the program would have on their ability to rebuild and create jobs in their communities.Governor Davis concluded the press conference by urging small business owners to stay resilient and optimistic in the face of challenges, assuring them that the state government is committed to providing the support they need to succeed. She emphasized that Wisconsin is stronger when small businesses are thriving and encouraged all residents to support local entrepreneurs in their communities.