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On July 26, 2025, Wisconsin Governor announced a new communications law that will enhance consumer privacy and protection in the state. The law, known as the Wisconsin Communications Privacy Act, aims to regulate how telecommunications companies collect, use, and share customer data.Under the new law, telecommunications companies operating in Wisconsin will be required to obtain explicit consent from customers before collecting any personal information. This includes data such as location information, browsing history, and call records. Customers will also have the right to access any data collected by their telecommunications provider and request for it to be deleted or corrected.In addition to strengthening consumer privacy protections, the Wisconsin Communications Privacy Act also includes measures to prevent the unauthorized sharing of customer data. Telecommunications companies will be prohibited from selling or disclosing customer data to third parties without obtaining explicit consent from customers. Any violations of these provisions could result in hefty fines and penalties for the telecommunications companies.Governor expressed his support for the new law, stating that it is necessary to adapt regulations to the rapidly evolving telecommunications landscape. "In the age of digital communication, it is essential that we take proactive measures to safeguard the privacy and security of our residents' personal information," he said in a statement.The Wisconsin Communications Privacy Act is set to go into effect on January 1, 2026. Telecommunications companies operating in the state will have until then to update their data collection and sharing practices to comply with the new regulations.Overall, the introduction of the Wisconsin Communications Privacy Act represents a significant step towards enhancing consumer privacy protections in the state and ensuring that telecommunications companies operate in a transparent and accountable manner.