On February 22, 2026, Wisconsin announced a series of new consumer protection measures aimed at regulating advertising practices within the state. The move comes as a response to a rise in deceptive advertising tactics that have been increasingly targeting consumers in various industries.One of the key provisions of the new regulations is the requirement for advertisers to clearly disclose all material information related to their products or services. This includes details such as pricing, terms and conditions, and any hidden fees that may be associated with the offer. Additionally, advertisers will be required to provide accurate and truthful information about the benefits and features of their products, as well as any restrictions or limitations that may apply.Furthermore, the new regulations will also crack down on false or misleading advertising claims. Advertisers will be prohibited from making exaggerated or unsubstantiated claims about the effectiveness or performance of their products, and will be required to provide evidence to support any claims they make. Any advertisements found to be in violation of these regulations may face fines or other penalties imposed by the state.In addition to these measures, Wisconsin will also be implementing a stricter enforcement system to ensure compliance with the new regulations. This includes increased monitoring of advertising practices, as well as the establishment of a dedicated consumer protection agency to investigate and address complaints from consumers.Wisconsin Governor, Sarah Robinson, stated that these new measures are designed to protect consumers from deceptive advertising practices and ensure a fair marketplace for all. She emphasized the importance of transparency and honesty in advertising, and expressed confidence that the new regulations will help to uphold these principles.Overall, the implementation of these stricter consumer protection measures marks a significant step towards safeguarding the interests of consumers in Wisconsin and promoting integrity in advertising practices within the state. It is expected that these regulations will contribute to a more informed and empowered consumer base, while also holding advertisers accountable for their marketing tactics.