On February 18, 2026, the West Virginia Public Utility Commission (PUC) announced the implementation of new regulations aimed at protecting consumer rights and ensuring fair and transparent practices in the state's public utility sector. The move comes in response to growing concerns over rising utility prices and reports of unethical business practices within the industry.One of the key provisions of the new regulations is the establishment of a Consumer Advocacy Office within the PUC, dedicated to representing the interests of residential and small business customers in utility rate cases and other regulatory proceedings. This office will provide assistance to consumers in navigating the complexities of the utility market and advocating on their behalf to ensure fair treatment.Additionally, the PUC will require all public utility companies operating in West Virginia to adhere to strict guidelines regarding billing practices, customer service standards, and transparency in pricing. Companies found to be in violation of these regulations may face fines and other penalties to deter future misconduct.In a press statement, PUC Chairperson Samantha Roberts emphasized the importance of these regulations in protecting consumers from unfair practices and ensuring that public utilities operate in the best interests of the communities they serve. "The role of the PUC is to safeguard the rights of consumers and promote a competitive and equitable utility market in West Virginia," she stated.The new regulations have been met with praise from consumer advocacy groups and residents who have long advocated for greater oversight of the state's public utility sector. Many believe that these measures will help to level the playing field between consumers and utility companies, leading to more affordable and reliable services for all West Virginians.As the PUC continues to monitor compliance with the new regulations, officials urge consumers to report any suspected violations or concerns regarding their utility service to the Consumer Advocacy Office for investigation. By working together, regulators and consumers can ensure a more fair and transparent utility market in West Virginia for years to come.