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In a move to protect consumers from misleading advertising practices, the state of Utah announced new regulations aimed at ensuring transparency and accountability in advertising on December 19, 2025.The Utah Department of Commerce issued guidelines that require businesses to clearly disclose all material information in their advertisements, including pricing, product features, and any potential risks or limitations. The regulations also prohibit false or deceptive advertising that could mislead consumers."We want to ensure that consumers in Utah have access to accurate and honest information when making purchasing decisions," said Utah Department of Commerce Director, John Smith. "These new regulations will help prevent misleading advertising and protect consumers from falling victim to deceptive practices."The regulations apply to all forms of advertising, including print, television, radio, online, and social media. Businesses found to be in violation of the guidelines could face penalties including fines and license revocation.In addition to the new regulations, the state of Utah also launched a consumer protection campaign to educate residents about their rights and responsibilities when it comes to advertising. The campaign includes resources such as a hotline for reporting fraudulent or deceptive advertising practices."We want consumers to be informed and empowered to make smart purchasing decisions," said Utah Governor, Sarah Johnson. "By holding businesses accountable for their advertising practices, we can protect consumers and promote a fair marketplace in Utah."The new regulations and consumer protection campaign are part of a broader effort by the state of Utah to strengthen consumer rights and ensure a level playing field for businesses. Officials hope that these measures will help build trust between businesses and consumers, ultimately benefiting the economy and fostering a healthier marketplace in Utah.