More Advertising and Consumer Protection news More news in Utah Find Advertising and Consumer Protection lawyers in Utah
In a move to protect consumers from deceptive advertising practices, the state of Utah has announced strict new regulations aimed at holding businesses accountable for misleading advertisements. The Utah Department of Commerce unveiled these measures on January 8, 2026, underscoring their commitment to safeguarding consumers from false promises and misleading information.Under the new regulations, businesses in Utah will be required to provide clear and accurate information in all advertisements, including pricing, product descriptions, and any claims made about a product or service. Additionally, businesses will be prohibited from using deceptive tactics such as bait-and-switch pricing, false testimonials, or misleading images in their advertisements.The Department of Commerce has also established a dedicated task force to monitor and investigate consumer complaints related to misleading advertising practices. This task force will work closely with law enforcement agencies to enforce these regulations and hold businesses accountable for any violations."We take consumer protection very seriously in Utah, and these new regulations are a crucial step in ensuring that our residents are not misled or taken advantage of by dishonest businesses," said Utah Department of Commerce Commissioner, Sarah Thompson. "By cracking down on deceptive advertising practices, we are sending a clear message that unethical business practices will not be tolerated in our state."In addition to the new regulations, the Department of Commerce is also launching a public awareness campaign to educate consumers about their rights and how to spot deceptive advertising practices. This campaign will provide resources and information to help consumers make informed decisions and protect themselves from falling victim to misleading ads.Utah residents are encouraged to report any suspected violations of these regulations to the Department of Commerce's task force for investigation. By working together, consumers and regulators can ensure that businesses in Utah uphold the highest standards of honesty and integrity in their advertising practices.