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In a move to safeguard the privacy of its residents' personal data online, the Texas state legislature has passed a new internet privacy law on December 10, 2025. The law, which is set to take effect on January 1, 2026, aims to give consumers greater control over how their information is collected and used by online companies.Under the new law, internet service providers (ISPs) in Texas will be required to obtain explicit consent from customers before collecting or selling their personal data, such as browsing history, search queries, and location information. This consent must be in the form of an opt-in mechanism, meaning that users must actively agree to have their data shared rather than having to opt out.Additionally, the law prohibits ISPs from discriminating against customers who choose not to share their personal data. This means that ISPs cannot deny service or charge higher prices to customers who opt out of data collection.Furthermore, the law mandates that ISPs must implement reasonable security measures to protect the personal data of their customers from unauthorized access or disclosure. Any data breaches must be promptly reported to affected customers and the appropriate regulatory authorities.Texas Governor, Jane Smith, praised the passage of the new internet privacy law, stating, "In today's digital age, it is crucial that we take steps to protect the privacy and security of our residents' personal information online. This new law will ensure that Texans have greater control over their own data and will hold ISPs accountable for safeguarding it."The Texas internet privacy law is seen as a significant step towards enhancing consumer protection in the digital realm and may serve as a model for other states considering similar legislation. With concerns about online privacy and data breaches on the rise, the enactment of this law signals a commitment by the Lone Star State to prioritize the rights and security of its residents in the ever-evolving landscape of the internet.