In a move to protect consumers and promote fair competition in the marketplace, the Texas Attorney General's office has announced a series of actions targeting antitrust and trade regulation violations in the state. As of February 19, 2026, several high-profile cases have been brought forward, signaling a renewed focus on cracking down on illegal business practices.One of the key cases involves a major tech company accused of engaging in anti-competitive behavior by stifling competition in the digital advertising market. The company allegedly used its dominant position to manipulate prices and limit consumer choice, harming both competitors and consumers. The Attorney General's office has launched a thorough investigation into these allegations and is prepared to take legal action to hold the company accountable.Another case on the radar of Texas regulators is a pharmaceutical company accused of engaging in price-fixing and market allocation schemes. The company is alleged to have colluded with its competitors to artificially inflate prices and restrict competition, resulting in higher costs for consumers and limiting access to affordable medication. The Attorney General's office has signaled its intent to pursue legal action against the company and its co-conspirators to ensure a level playing field in the pharmaceutical industry.In addition to these high-profile cases, the Texas Attorney General's office has also announced a crackdown on deceptive trade practices, including false advertising and marketing schemes aimed at misleading consumers. Companies found to be engaging in such practices will face penalties and sanctions to deter future violations and protect consumers from fraudulent businesses.Overall, the actions taken by the Texas Attorney General's office reflect a commitment to upholding antitrust and trade regulation laws to safeguard the interests of consumers and promote a competitive marketplace. By holding companies accountable for their actions, state regulators aim to foster a business environment that encourages innovation, lowers prices, and benefits all Texans.