More Advertising and Consumer Protection news More news in Texas Find Advertising and Consumer Protection lawyers in Texas
In a move to further protect consumers from misleading advertising practices, Texas officials have announced new regulations set to take effect on June 1, 2026. The Texas Department of Consumer Protection has stated that these regulations are aimed at creating a fair and transparent marketplace for consumers in the state.One of the key provisions of the new regulations is the requirement for all advertisements to clearly disclose any material connections between advertisers and endorsers. This means that if a social media influencer or celebrity is being paid to promote a product or service, they must disclose this information in a clear and conspicuous manner. Failure to do so could result in penalties for both the advertiser and the endorser.Additionally, the regulations also address deceptive pricing practices, with a focus on ensuring that advertised prices are accurate and transparent. Advertisers will now be required to clearly disclose any additional fees or charges that may apply to a product or service, and any discounts or promotional offers must be clearly stated and not misleading.Texas Attorney General, Sarah Johnson, emphasized the importance of these regulations in maintaining consumer trust and protecting against deceptive advertising practices. "Consumers deserve to have confidence in the advertising they see and trust that the information being presented to them is truthful and accurate," she stated. "These new regulations are an important step in ensuring that consumers are not being misled by deceptive advertising practices."The Texas Department of Consumer Protection has also set up a new Consumer Complaint Hotline for consumers to report any advertisements that may be in violation of the new regulations. The department has stated that they will be actively monitoring advertisements across various platforms to ensure compliance with the new regulations and take action against any advertisers found to be in violation.Overall, these new regulations mark a significant step towards protecting consumers in Texas from deceptive advertising practices and creating a more fair and transparent marketplace for all. Consumers are encouraged to stay informed about their rights and report any suspicious or deceptive advertisements to the Texas Department of Consumer Protection.