South Carolina Internet Law Law News - South Carolina Passes Comprehensive Internet Privacy Law, Protecting Consumer Data

In a landmark move, the state of South Carolina has passed a comprehensive internet privacy law aimed at protecting consumer data in the digital age. The new legislation, signed into law on January 25, 2026, aims to give residents more control over their personal information and hold companies accountable for how they collect and use data.Under the new law, companies operating in South Carolina will be required to obtain explicit consent from consumers before collecting or selling their personal information. This includes data such as browsing history, location data, and purchasing habits. Companies must also disclose what information they are collecting and how it will be used, giving consumers the opportunity to opt-out if they so choose.Additionally, the law includes provisions for data breach notifications, requiring companies to notify consumers within a certain timeframe if their data has been compromised. This will help prevent sensitive personal information from falling into the wrong hands and allow affected individuals to take steps to protect themselves.South Carolina's Attorney General praised the new law, stating that it will help safeguard residents' privacy in an increasingly digital world. "Our online lives are filled with a vast amount of personal data, and it is crucial that we have laws in place to protect that information," said the Attorney General. "This legislation is a crucial step towards ensuring that South Carolinians have control over their own data and are not exploited by companies seeking to profit off of it."The passage of this law signals a growing trend towards increased privacy protections at the state level, as lawmakers across the country grapple with how to regulate the collection and use of personal data in the digital age. South Carolina's new internet privacy law puts the state at the forefront of this movement, setting an example for other states to follow in the quest to protect consumer privacy online.

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