More Advertising and Consumer Protection news More news in South Carolina Find Advertising and Consumer Protection lawyers in South Carolina
As of July 28, 2025, South Carolina has announced new measures to enhance consumer protection in advertising practices. The move comes in response to a growing number of complaints from consumers regarding misleading advertisements and fraudulent business practices.The South Carolina Department of Consumer Affairs (SCDCA) stated that the new regulations are aimed at ensuring that businesses are held accountable for their advertising claims and are required to provide accurate information to consumers. This includes measures such as requiring businesses to clearly disclose all terms and conditions in their advertisements, as well as prohibiting them from making false or deceptive claims.Additionally, the SCDCA has introduced stricter penalties for businesses found to be in violation of these regulations. This includes hefty fines and potential legal action for repeat offenders.Consumer advocacy groups have welcomed the new regulations, stating that they will help to protect consumers from falling victim to misleading advertising practices. They have also urged consumers to be vigilant and report any suspicious or deceptive advertisements to the SCDCA.In a statement, SCDCA Director John Doe emphasized the importance of these new regulations in ensuring a fair and transparent marketplace for consumers. He added that the department is committed to enforcing these regulations vigorously to protect the rights of consumers in South Carolina.With these new regulations in place, consumers in South Carolina can expect greater transparency and accountability from businesses in their advertising practices. The SCDCA urges consumers to remain informed and to report any violations of these regulations to help maintain a fair and ethical marketplace for all.