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In an effort to bolster consumer protection and crack down on misleading advertising practices, South Carolina has announced new measures to be implemented starting December 13, 2025. The state has long been proactive in addressing issues related to consumer rights and fraudulent advertising, and these latest initiatives mark a significant step forward in ensuring the well-being of its residents.One of the key provisions of the new regulations is the establishment of a dedicated Consumer Protection Division within the South Carolina Department of Consumer Affairs. This division will have the authority to investigate complaints of deceptive advertising, enforce existing laws, and take legal action against companies found to be in violation of consumer protection statutes. Additionally, the division will work closely with law enforcement agencies to identify and prosecute individuals or businesses engaged in fraudulent schemes.Furthermore, South Carolina is also implementing stricter guidelines for digital advertising, particularly on social media platforms and websites. Companies will be required to clearly disclose sponsored content and disclaimers, making it easier for consumers to distinguish between genuine recommendations and paid promotions. Failure to comply with these rules can result in hefty fines and other penalties.In a statement released by Governor Jane Doe, she emphasized the importance of holding businesses accountable for their advertising practices and protecting consumers from falling victim to false advertising. "South Carolina is committed to ensuring that our residents are able to make informed decisions when it comes to purchasing goods and services," Governor Doe stated. "These new measures will help safeguard consumers and maintain the integrity of our marketplace."The announcement has been met with widespread support from consumer advocacy groups, who have long called for stronger regulations to prevent companies from taking advantage of unsuspecting consumers. The measures are also seen as a crucial step in promoting transparency and accountability in the advertising industry.As South Carolina moves forward with its efforts to enhance consumer protection, residents are encouraged to report any instances of deceptive advertising or unfair business practices to the newly established Consumer Protection Division. By working together, the state aims to create a fair and just marketplace for all consumers.