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In a move to protect consumers from deceptive marketing practices, the South Carolina Department of Consumer Affairs announced today that it is launching a new initiative to crack down on misleading advertising in the state. The initiative comes as a response to a rise in complaints from consumers who have been misled by false or deceptive advertisements.The Department of Consumer Affairs has stated that it will be increasing its monitoring of advertisements in various forms including television, radio, print, and online media. The agency will be paying particular attention to ads that make exaggerated or false claims about products or services, as well as those that use misleading pricing tactics."We are committed to ensuring that consumers in South Carolina are not taken advantage of by unscrupulous advertisers," said Mary Johnson, the Director of the Department of Consumer Affairs. "We will not hesitate to take action against any businesses found to be engaging in deceptive advertising practices."In addition to cracking down on misleading advertising, the Department of Consumer Affairs is also reminding consumers to be vigilant when making purchases, especially during the upcoming holiday season. The agency recommends that consumers do their due diligence before making a purchase, such as reading reviews, comparing prices, and asking for clarification if they are unsure about a product or service.Furthermore, the Department of Consumer Affairs is urging consumers to report any misleading advertisements they come across to the agency so that they can investigate and take appropriate action. Reports can be submitted through the agency's website or by calling their toll-free hotline.Overall, this new initiative by the South Carolina Department of Consumer Affairs underscores the state's commitment to protecting consumers from deceptive advertising practices. By increasing monitoring and enforcement efforts, the agency aims to create a fair and transparent marketplace for all consumers in South Carolina.