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In a move to better protect consumers from false advertising and deceptive marketing practices, on August 2, 2025, Rhode Island lawmakers announced new initiatives to strengthen advertising and consumer protection laws in the state.One of the main focuses of these initiatives is to crack down on misleading advertising tactics used by businesses to lure in unsuspecting consumers. The Rhode Island Department of Business Regulation (DBR) will be increasing its enforcement efforts to hold businesses accountable for deceptive practices, such as false advertising claims or misleading pricing strategies.Additionally, the state is taking steps to enhance transparency in advertising by requiring businesses to clearly disclose important information to consumers, such as the terms and conditions of a sale, any additional fees or charges, and the true nature of the product or service being offered.Furthermore, Rhode Island is also looking to strengthen its regulations on online advertising and e-commerce platforms. With the proliferation of online shopping and digital marketing, the state recognizes the need to adapt its laws to protect consumers in the digital marketplace. The DBR will be working closely with online retailers and platforms to ensure compliance with these new regulations.In a statement, Rhode Island Governor praised the efforts to bolster consumer protection laws, stating, "We must do everything we can to protect Rhode Island consumers from deceptive practices and false advertising. These new initiatives will help ensure that businesses are held accountable for their actions and that consumers are empowered to make informed decisions."The state's efforts to improve advertising and consumer protection laws have been met with positive feedback from consumer advocacy groups, who see this as a step in the right direction towards a more fair and transparent marketplace.Overall, Rhode Island's commitment to strengthening advertising and consumer protection laws is a positive development that will benefit consumers and businesses alike. By holding businesses accountable for their marketing practices and promoting transparency in advertising, the state is taking important steps to protect consumers and promote a more ethical marketplace.