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On July 2, 2025, Rhode Island's Department of Business Regulation (DBR) announced the launch of a new campaign aimed at educating consumers about advertising and consumer protection laws in the state. The campaign comes in response to a growing number of complaints regarding misleading advertising practices and fraudulent business practices in various industries.The DBR has partnered with local consumer advocacy groups and industry experts to develop a series of informational materials, including brochures, videos, and social media posts, to help consumers better understand their rights and responsibilities when making purchasing decisions. The materials cover topics such as false advertising, bait-and-switch tactics, and deceptive pricing practices.In addition to the educational campaign, the DBR has also increased enforcement efforts to crack down on businesses that violate advertising and consumer protection laws. Inspectors have been conducting surprise visits to businesses across the state to ensure compliance with regulations, and several businesses have already been fined for engaging in illegal advertising practices.Rhode Island's Attorney General has also pledged to take a more proactive approach to protecting consumers from fraudulent businesses. In a statement released on July 2, the Attorney General stated, "Rhode Island consumers deserve to know that the products and services they purchase are safe and legitimate. We are committed to holding businesses accountable for engaging in deceptive practices and will not hesitate to take legal action against those who violate our laws."Consumer advocates have welcomed the DBR's campaign and increased enforcement efforts, noting that they will help empower consumers to make informed decisions and protect themselves from scams and fraud. They have also urged consumers to report any suspicious advertising practices to the DBR or the Attorney General's office.Overall, the state of Rhode Island is taking proactive steps to educate consumers about their rights and ensure that businesses operate fairly and ethically. By working together with consumers, businesses, and regulators, the state aims to create a more transparent and trustworthy marketplace for all.