In an effort to protect consumers from deceptive advertising practices, Rhode Island introduced a series of new measures aimed at holding businesses accountable and ensuring transparency in advertising. The move comes in response to a rise in complaints from consumers who have fallen victim to false or misleading advertising tactics.One of the key measures announced is the establishment of a Consumer Protection Task Force, which will be tasked with investigating complaints of deceptive advertising and taking swift action against businesses found to be in violation of state laws. The task force will have the authority to impose fines and sanctions on businesses that engage in deceptive practices, and will work closely with law enforcement agencies to ensure compliance.Additionally, Rhode Island will be launching a public awareness campaign to educate consumers about their rights and how to identify deceptive advertising. The campaign will include targeted messaging on social media, radio, and television, as well as in-store signage and public service announcements.In a statement announcing the new measures, Governor John Smith emphasized the importance of protecting consumers from false advertising. "Consumers deserve to know the truth about the products and services they are purchasing," Smith said. "We are committed to cracking down on deceptive advertising practices and holding businesses accountable for misleading consumers."The new measures were met with praise from consumer advocacy groups, who have long been pushing for stronger protections against deceptive advertising. "Rhode Island is taking a proactive approach to consumer protection, and we are pleased to see these new measures being implemented," said Jane Doe, Executive Director of the Rhode Island Consumer Rights Coalition.In addition to the new measures, Rhode Island also announced that it will be conducting regular audits of businesses to ensure compliance with advertising laws. Businesses found to be in violation of these laws will face penalties ranging from fines to license revocation.Overall, the introduction of these new consumer protection measures signals a step in the right direction for Rhode Island in its efforts to combat deceptive advertising practices and safeguard consumers from falling victim to false or misleading claims. The state's commitment to holding businesses accountable for their actions is a positive development that will benefit consumers and promote a more transparent marketplace.