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In an effort to prioritize consumer rights and transparency, Rhode Island has announced new regulations surrounding advertising and consumer protection, effective as of January 15, 2026. These measures aim to crack down on misleading advertising practices and ensure that consumers are fully informed before making purchasing decisions.One of the key regulations introduced is the requirement for all advertisements to clearly disclose any hidden fees or additional charges that may apply to the advertised product or service. This includes online advertisements, print media, and television commercials. Companies found to be in violation of this regulation may face hefty fines and other penalties.Furthermore, Rhode Island is also implementing stricter guidelines for endorsements and testimonials in advertising. Businesses will now be required to clearly label any endorsements or testimonials as paid or sponsored content, to prevent consumers from being misled by false claims or endorsements.In addition to these advertising regulations, Rhode Island is also enhancing its consumer protection laws to provide greater support for consumers who fall victim to scams or fraudulent business practices. The state will be establishing a specialized task force to investigate consumer complaints and take action against businesses that engage in deceptive practices.Rhode Island Attorney General, Samantha Carter, emphasized the importance of these new regulations in protecting consumers from deceptive advertising and fraudulent businesses. "Consumers deserve to make informed decisions about their purchases, and these new regulations will ensure that businesses are held accountable for their advertising practices," said Carter.Businesses in Rhode Island are advised to familiarize themselves with these new regulations and ensure compliance to avoid facing penalties. Consumers are also encouraged to report any suspicious or misleading advertising practices to the Rhode Island Consumer Protection Division.Overall, these new regulations mark a significant step forward in promoting fair and transparent business practices in Rhode Island, and are expected to benefit consumers across the state.