On July 7, 2025, Rhode Island officials announced new advertising and consumer protection regulations in response to increasing concerns about deceptive marketing practices and unfair business practices within the state. The new regulations aim to provide greater transparency and accountability for businesses operating in Rhode Island, particularly in industries such as healthcare, telecommunications, and finance. Companies will now be required to disclose all relevant information in their advertisements, including pricing, terms and conditions, and any potential risks or limitations associated with their products or services.Moreover, businesses are prohibited from using misleading or false advertising tactics to lure in consumers. Any claims made in advertisements must be substantiated by evidence, and any endorsements or testimonials must be authentic and based on genuine experiences.In addition to strengthening advertising regulations, Rhode Island is also implementing stricter consumer protection measures to safeguard residents from fraudulent activities. The state's Attorney General's office will be granted more authority to investigate and prosecute businesses found to be engaging in deceptive practices, including misleading consumers or withholding important information.Furthermore, a new consumer protection hotline will be launched for Rhode Island residents to report any suspicious or unfair business practices, providing them with a direct line of communication to voice their concerns and seek assistance in resolving disputes."These new regulations are a crucial step towards ensuring the well-being and protection of Rhode Island consumers," said Governor John Smith. "We are committed to holding businesses accountable for their actions and maintaining a fair and honest marketplace for all residents."The implementation of these new regulations serves as a testament to Rhode Island's commitment to upholding consumer rights and promoting ethical business practices within the state. Officials urge residents to familiarize themselves with their rights as consumers and to report any instances of fraudulent or deceptive activities to the appropriate authorities for investigation.