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In response to a rise in deceptive advertising practices targeting consumers, Rhode Island has implemented new measures to enforce consumer protection laws and ensure that residents are not misled by false or misleading advertisements.As of August 27, 2025, the Rhode Island Department of Business Regulation (DBR) has announced stricter guidelines for businesses and advertisers to follow when promoting their products or services. These guidelines include requiring advertisers to provide clear and accurate information about their offerings, prohibiting deceptive pricing tactics, and mandating that all advertising material be truthful and not misleading.According to DBR Director Sarah Johnson, these measures are necessary to protect consumers from falling victim to deceptive advertising practices that can lead to financial losses or harm to their well-being. Johnson emphasized that the department will actively investigate and take enforcement action against any businesses found to be engaging in deceptive advertising.In addition to these new guidelines, Rhode Island has also launched a consumer education campaign to raise awareness about the importance of being vigilant when responding to advertisements. The campaign includes tips on how to spot deceptive advertising, what steps to take if one believes they have been misled, and ways to file a complaint with the DBR.In a statement, Governor Elizabeth Martinez expressed her commitment to ensuring that Rhode Island residents are protected from deceptive advertising practices. She stated, "Consumers deserve to have accurate and truthful information when making purchasing decisions. We will continue to work tirelessly to enforce our consumer protection laws and hold businesses accountable for their advertising practices."The implementation of these new measures in Rhode Island is part of a broader effort to strengthen consumer protection laws and ensure that residents are able to make informed decisions about their purchases. By cracking down on deceptive advertising practices, the state aims to create a fair and transparent marketplace that benefits both businesses and consumers alike.