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In an effort to protect consumers and crack down on deceptive advertising practices, Rhode Island has implemented new regulations and increased enforcement efforts, officials announced on November 7, 2025.Rhode Island Attorney General Jessica Markley unveiled the state's new advertising regulations, which aim to hold businesses accountable for misleading or false advertising. The regulations require businesses to clearly and accurately disclose all important information about their products and services in advertisements. Failure to do so could result in hefty fines and penalties."We want to ensure that Rhode Island consumers are protected from deceptive advertising practices that may mislead or harm them," said Attorney General Markley. "These new regulations will hold businesses accountable and provide consumers with the information they need to make informed decisions."In addition to the new regulations, Rhode Island also announced the launch of a consumer protection task force, which will work to educate consumers about their rights and enforce laws that protect consumers from fraud and scams. The task force, comprised of representatives from various state agencies and consumer advocacy groups, will also investigate complaints and take action against businesses that engage in unfair or deceptive practices."We are committed to ensuring that Rhode Island consumers are treated fairly and have access to accurate information when making purchasing decisions," said Markley. "Our consumer protection task force will serve as a watchdog to ensure that businesses are held accountable for their actions."The announcement comes amid growing concerns about deceptive advertising practices and consumer fraud in Rhode Island. According to the Attorney General's office, complaints about misleading advertisements have been on the rise in recent years, prompting regulators to take action.Rhode Island residents are encouraged to report any suspicious or misleading advertisements to the Attorney General's office or the consumer protection task force. By working together, regulators and consumers can help ensure a fair and transparent marketplace for all Rhode Island residents.