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In a move to protect consumers from deceptive marketing practices, Rhode Island's Division of Consumer Protection announced a series of new measures aimed at cracking down on false advertising and consumer protection violations. The announcement comes after an increase in complaints from consumers regarding misleading advertisements and fraudulent business practices.One of the key initiatives introduced by the Division is the establishment of a dedicated task force to investigate and monitor businesses that engage in deceptive advertising. The task force will be responsible for conducting thorough investigations, issuing warnings and fines, and taking legal action against businesses found to be in violation of consumer protection laws.Additionally, the Division has introduced new regulations that require businesses to clearly disclose all relevant information in their advertisements, including pricing, terms and conditions, and any potential risks or limitations associated with the product or service being advertised. Failure to comply with these regulations could result in hefty fines and penalties for offending businesses.In a statement, Rhode Island's Attorney General emphasized the importance of protecting consumers from false advertising and ensuring a fair marketplace for all. "Consumers should be able to trust that the information they receive from businesses is accurate and transparent. We will not tolerate deceptive practices that prey on unsuspecting consumers and erode trust in our economy," the Attorney General said.The Division of Consumer Protection also urged consumers to remain vigilant and report any suspicious or misleading advertisements to their office. They have set up a dedicated hotline and online portal for consumers to file complaints and seek assistance in cases of suspected consumer protection violations.As the holiday shopping season approaches, the Division's efforts to crack down on false advertising and consumer protection violations are more important than ever. Consumers are encouraged to do their due diligence, research products and services before making a purchase, and report any suspicious advertising practices to protect themselves and others from falling victim to deceptive marketing tactics.