In a groundbreaking move, the state of Oregon has passed a new internet privacy law aimed at protecting its citizens' personal data from being exploited by tech companies and other online entities. The law, which was approved by Governor Kate Brown on February 17, 2026, is set to go into effect immediately.Under the new law, internet service providers (ISPs) are now required to obtain explicit consent from consumers before collecting or sharing their personal information. This includes data such as browsing history, online purchases, and location information. ISPs will also need to provide customers with the option to opt out of data collection entirely.Additionally, the law mandates that ISPs must implement robust security measures to safeguard the data they do collect, such as encryption and regular security audits. Any breaches of consumer data must be reported to the state attorney general's office within a specified timeframe, and affected individuals must be notified promptly.The passage of this law marks a significant victory for privacy advocates in Oregon, who have long been calling for stronger protections against the relentless data mining practices of tech companies. With the rise of online threats and cyberattacks, the need for enhanced privacy measures has become more urgent than ever.Governor Kate Brown praised the new law as a crucial step towards ensuring the digital rights and freedoms of Oregon residents. In a statement, she emphasized the importance of protecting personal data in the age of technology, stating, "Our privacy and security should not be compromised for the sake of convenience or profit."Despite the positive reception from privacy advocates, some critics have voiced concerns about the potential impact of the new law on businesses and innovation. They argue that strict regulations could stifle competition and hinder the growth of the digital economy in Oregon.However, supporters of the law maintain that it strikes a necessary balance between consumer protection and technological advancement. By putting control of personal data back in the hands of individuals, the law empowers Oregon residents to make informed choices about their online privacy.As other states grapple with similar privacy issues, the passage of this comprehensive internet privacy law positions Oregon as a leader in the fight for digital rights and data protection. It remains to be seen how other states will respond to this landmark legislation and whether it will serve as a model for future privacy laws nationwide.