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In a move to enhance consumer protection and crack down on misleading advertising practices, the Oklahoma legislature has passed a new bill that aims to safeguard the rights of consumers in the state. The bill, which was signed into law by Governor John Smith on September 3, 2025, contains a number of provisions that are designed to protect consumers from deceptive marketing tactics and ensure that businesses operate in a fair and transparent manner.One of the key provisions of the bill is the establishment of stricter guidelines for advertising in Oklahoma. Under the new law, businesses will be required to clearly disclose all material information in their advertisements, including any terms and conditions that may affect a consumer's decision to make a purchase. Additionally, advertisements that make claims about the quality or performance of a product or service must be substantiated by evidence that is readily available to consumers.The bill also empowers the Oklahoma Attorney General's office to take action against businesses that engage in false or misleading advertising practices. The Attorney General will have the authority to issue fines and penalties to companies that violate the new advertising regulations, as well as to pursue legal action against repeat offenders.In addition to strengthening advertising regulations, the new bill also expands consumer protection laws in Oklahoma. For example, the legislation includes provisions that prohibit unfair or deceptive business practices, such as price gouging and bait-and-switch tactics. It also enhances consumer rights by expanding warranty protections and requiring businesses to provide clear information about return and refund policies.Governor Smith hailed the passage of the bill as a major victory for consumers in Oklahoma. In a statement released after signing the legislation, he said, "This new law sends a strong message that deceptive advertising and unfair business practices will not be tolerated in our state. By strengthening consumer protection laws and regulating advertising practices, we are putting Oklahoma consumers first and ensuring that they are treated with the respect and honesty they deserve."The new bill will go into effect on January 1, 2026, giving businesses in Oklahoma time to adjust their advertising practices and ensure compliance with the new regulations. Consumer advocacy groups have praised the legislation as a significant step forward in protecting the rights of Oklahoma consumers and holding businesses accountable for their marketing practices.