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On January 13, 2026, the Oklahoma Consumer Protection Agency announced that they are closely monitoring advertising practices in the state to ensure that consumers are being protected from false or deceptive claims. The agency has received an increasing number of complaints regarding misleading advertisements, particularly in the areas of health and weight loss products.In a statement released to the press, the agency emphasized the importance of truth in advertising and warned businesses that they would be held accountable for making false or unsubstantiated claims. They noted that deceptive advertising not only harms consumers by leading them to purchase products that do not deliver on their promises, but it also creates an unfair marketplace where dishonest businesses can gain an advantage over those who play by the rules.One specific area of concern for the agency is online advertising, where it can be difficult for consumers to differentiate between legitimate businesses and scam artists. They advised consumers to research products and companies before making a purchase, and to be wary of any claims that seem too good to be true.In addition to monitoring advertising practices, the Oklahoma Consumer Protection Agency is also working to educate consumers about their rights and how to spot deceptive advertising. They have launched a campaign to raise awareness about common advertising tactics used to deceive consumers, such as fake testimonials, exaggerated claims, and hidden fees.Overall, the agency's goal is to create a fair and transparent marketplace where consumers can trust the advertisements they see and make informed purchasing decisions. By cracking down on deceptive advertising practices, they hope to protect consumers from falling victim to scams and ensure that businesses compete on a level playing field.