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On July 19, 2025, Ohio Governor announced the enactment of new advertising and consumer protection laws aimed at protecting residents from fraudulent and misleading practices.The new laws will require all advertisements in Ohio to clearly disclose any hidden fees, terms, or conditions associated with the products or services being advertised. Additionally, any endorsements or testimonials used in advertisements must be genuine and from real customers who have used the product or service being promoted.In a statement, Governor emphasized the importance of ensuring that consumers are not taken advantage of by deceptive advertising practices. "These new laws are designed to promote transparency and honesty in advertising, and to provide Ohio residents with the information they need to make informed purchasing decisions," Governor said.The laws also include measures to protect consumers from identity theft and fraudulent transactions. Companies that collect personal information from Ohio residents must now implement strict security measures to safeguard that information from theft or unauthorized use.Furthermore, the laws empower Ohio's Attorney General to investigate and prosecute companies found to be engaging in deceptive advertising or fraudulent practices. Violators could face hefty fines and penalties, as well as potential legal action from affected consumers.Consumer advocacy groups have applauded the new laws, stating that they will help to level the playing field between consumers and corporations. "Ohio residents deserve to be treated fairly and honestly by companies, and these laws will help to ensure that they are not being misled or exploited," a spokesperson for Ohio Consumer Rights Advocates said.Overall, Ohio's new advertising and consumer protection laws signal a significant step forward in the state's efforts to protect residents from deceptive practices and promote fair and transparent business practices. With these laws now in effect, Ohio consumers can feel more confident in their purchasing decisions and trust that their personal information is secure.