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On October 2, 2025, the state of North Dakota unveiled a new advertising and consumer protection campaign aimed at promoting transparency and accountability in the marketplace. The campaign, titled "Protecting North Dakota Consumers," was announced by Governor Jane Smith during a press conference at the State Capitol in Bismarck."The goal of this campaign is to ensure that North Dakota consumers are fully informed about their rights and are protected from deceptive advertising practices," Governor Smith said. "We want to empower our residents to make informed decisions when they shop and to know that their rights are being upheld."The campaign includes several initiatives, including the launch of a new website, www.protectndconsumers.gov, where consumers can access information about their rights and report any instances of deceptive advertising. The website also includes resources for businesses to ensure they are in compliance with state regulations.Additionally, the state has partnered with local media outlets to run educational advertisements and public service announcements to raise awareness about consumer protection laws. The campaign will also include outreach to schools and community organizations to educate consumers, particularly young people, about their rights."We want every North Dakota resident to feel confident and secure when they make a purchase," said Attorney General Sarah Johnson, who is spearheading the campaign. "By providing accessible information and resources, we can help prevent fraud and protect consumers from potential harm."The launch of the "Protecting North Dakota Consumers" campaign comes on the heels of several high-profile cases of deceptive advertising in the state, including a recent settlement with a major retailer for falsely advertising discounts. The state's Consumer Protection Division has seen a significant increase in complaints related to misleading advertising practices in recent years, prompting the need for a more robust education and enforcement strategy.Governor Smith emphasized that the campaign is a proactive measure to protect consumers and strengthen trust in the marketplace. "By promoting transparency and holding businesses accountable, we can create a fair and ethical marketplace that benefits everyone in North Dakota," she said.North Dakota residents are encouraged to visit www.protectndconsumers.gov for more information about their rights and to report any instances of deceptive advertising. The state's Consumer Protection Division is also available to assist consumers with questions or concerns about their purchases.