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In response to an increasing number of consumer complaints regarding misleading advertisements and deceptive business practices, North Dakota has announced new measures to protect its residents. The North Dakota Department of Commerce and Consumer Protection Division held a press conference on September 29, 2025, to announce these changes.One of the key initiatives introduced is a stricter enforcement of truth-in-advertising laws. Companies found to engage in false or deceptive advertising will face hefty fines and possible legal repercussions. The Department of Commerce is also partnering with local media outlets to educate consumers on how to recognize and report misleading advertisements.Additionally, the state government is introducing a consumer protection hotline where individuals can report any suspicious or fraudulent business practices. This hotline will be available 24/7 and staffed by trained professionals who can assist consumers in filing complaints and seeking recourse.North Dakota Governor, Emily Johnson, spoke at the press conference, stating, "It is imperative that we protect our residents from unscrupulous businesses who seek to take advantage of them. These new measures will ensure that consumers in North Dakota are empowered to make informed decisions and hold businesses accountable for their actions."The Department of Commerce also announced plans to launch a consumer education campaign to raise awareness about common scams and frauds targeting North Dakota residents. This campaign will include workshops, informational materials, and online resources to help consumers protect themselves from becoming victims of fraud.Overall, these new advertising and consumer protection measures aim to create a more transparent and fair marketplace for North Dakota residents. By cracking down on deceptive advertising and providing resources for consumers to report fraud, the state hopes to empower its residents to make informed decisions and protect themselves from unscrupulous businesses.