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In a move that has sparked controversy among online businesses and consumer advocates alike, North Carolina passed a new internet privacy law on September 22, 2025. The law, which is set to take effect on January 1, 2026, aims to protect the personal information of North Carolina residents by imposing stricter regulations on how online businesses can collect, use, and share that data.Under the new law, online businesses operating in North Carolina will be required to obtain explicit consent from users before collecting any personal information, including names, email addresses, and browsing history. Additionally, businesses must provide users with the option to opt out of data collection and sharing practices. Failure to comply with the law could result in hefty fines and penalties for violators.Proponents of the law argue that it is necessary to safeguard consumers' privacy in an increasingly digital world where personal information is often bought and sold without their knowledge. They believe that North Carolina's new internet privacy law will help restore trust between businesses and consumers and hold online platforms accountable for their data collection practices.However, critics of the law, primarily representatives from the tech industry, have raised concerns about its potential impact on small businesses and startups. They argue that the stringent regulations could stifle innovation and hinder the growth of online businesses in North Carolina. Some critics also worry that the law may lead to an increase in censorship and restricted access to information online.Despite the mixed reactions, Governor Sarah Johnson has expressed her support for the new internet privacy law, stating that it is a crucial step towards protecting North Carolina residents' personal information in the digital age. She emphasized the importance of striking a balance between privacy and innovation, and believes that the law will ultimately benefit both consumers and businesses in the long run.The passing of North Carolina's internet privacy law marks a significant milestone in the state's efforts to address the growing concerns surrounding online data privacy. As other states grapple with similar issues, it remains to be seen how the new law will shape the future of internet regulation in North Carolina and beyond.