More Communications Law news More news in North Carolina Find Communications Law lawyers in North Carolina
In a move to enhance consumer privacy and protection, North Carolina has implemented a new communications law that will regulate the collection and use of personal data by telecommunications companies. The law, which was passed by the state legislature on September 29, 2025, aims to address concerns about the growing use of personal data for targeted advertising and other commercial purposes.Under the new law, telecommunications companies operating in North Carolina will be required to obtain explicit consent from consumers before collecting or using their personal data for marketing purposes. This includes information such as browsing history, location data, and app usage. Companies will also be required to provide consumers with clear and concise information about how their data is being used and the option to opt-out of any data collection.Additionally, the law includes provisions for greater transparency and accountability in the handling of personal data. Telecom companies will be required to implement data protection measures to safeguard against data breaches and unauthorized access. They will also be mandated to report any breaches to the state authorities and affected consumers in a timely manner.North Carolina's Attorney General, Sarah Thompson, hailed the new communications law as a significant step towards protecting consumer privacy in the digital age. "With the increasing reliance on digital communication and the vast amounts of personal data being collected, it is essential that we have robust laws in place to safeguard consumer information," Thompson said in a statement.Consumer advocacy groups have also welcomed the new law, expressing hope that it will help to address the growing concerns around data privacy and security. "This legislation is a crucial first step in ensuring that consumers have control over their personal information and are protected from intrusive marketing practices," said Emily Johnson, the director of the North Carolina Consumer Rights Coalition.The new communications law in North Carolina is set to come into effect on January 1, 2026. Telecom companies operating in the state will need to ensure that they are compliant with the law's provisions to avoid facing penalties and potential legal action. By prioritizing consumer privacy and accountability, North Carolina is taking a proactive approach to addressing the challenges posed by the digital age.