In an effort to safeguard consumers from deceptive advertising practices, North Carolina has implemented new regulations that aim to promote transparency and honesty in the marketplace. The North Carolina Department of Justice announced the measures on February 23, 2026, signaling a significant step towards enhancing consumer protection in the state.One of the key provisions of the new regulations is the requirement for advertisers to clearly disclose any material connections they have with the products or services they are endorsing. This includes relationships such as sponsorships, partnerships, or financial incentives that may influence the content of the advertisement. By providing this information upfront, consumers can make more informed decisions and avoid falling victim to potentially misleading or biased advertising.Additionally, the regulations address the prevalence of misleading or false claims in advertisements by imposing stricter standards for truthfulness and accuracy. Advertisers are now required to substantiate any claims made in their ads, ensuring that consumers are not misled by exaggerated or exaggerated statements about a product or service.Furthermore, the regulations also prohibit deceptive practices such as bait-and-switch tactics, false testimonials, and hidden fees in advertising. By cracking down on these dishonest tactics, North Carolina aims to create a more fair and equitable marketplace where consumers can trust the information presented to them.Attorney General, Sara Roberts, expressed her support for the new regulations, stating, "These measures are crucial in protecting consumers from falling prey to deceptive advertising practices. By holding advertisers accountable for their actions and promoting transparency in the marketplace, we can empower consumers to make informed decisions and safeguard their rights."The North Carolina Department of Justice has also launched a campaign to educate consumers about their rights and provide resources for reporting any violations of the new advertising regulations. Through these efforts, the state hopes to raise awareness about the importance of consumer protection and ensure that all residents are able to make informed choices when making purchasing decisions.Overall, North Carolina's new advertising regulations represent a significant milestone in the state's ongoing efforts to strengthen consumer protection and promote ethical business practices. By holding advertisers accountable for their actions and prioritizing transparency and honesty in advertising, North Carolina is taking a proactive stance towards safeguarding the rights and interests of its residents.