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In an effort to crack down on deceptive advertising practices, the North Carolina Department of Justice announced new measures aimed at protecting consumers from false or misleading advertising. The move comes after a rise in complaints from consumers who have fallen victim to false or exaggerated advertising claims.One of the key changes announced by the Department of Justice is the implementation of stricter guidelines for online advertising. Companies will now be required to clearly disclose any material connections they have with endorsers or influencers who promote their products or services. This is meant to prevent consumers from being misled by endorsements that are not truly authentic.Additionally, the Department of Justice will be increasing its monitoring of social media platforms to ensure that advertisements comply with state regulations. This includes cracking down on influencers who fail to disclose paid partnerships or sponsorships in their posts.Attorney General John Doe issued a statement saying, "Consumers deserve to know the truth about the products and services they are purchasing. We will not tolerate companies that try to deceive or mislead consumers through deceptive advertising practices. By implementing these new measures, we are taking a proactive stance to protect North Carolina consumers from falling victim to false or misleading advertising."Along with the new guidelines for online advertising, the Department of Justice will also be launching a consumer awareness campaign to educate North Carolinians about their rights when it comes to advertising and marketing. The campaign will include resources for consumers to learn how to spot deceptive advertising and report any violations they encounter.These efforts are part of a larger push by the Department of Justice to prioritize consumer protection in the state. By cracking down on deceptive advertising practices, North Carolina aims to create a more transparent marketplace where consumers can make informed decisions about the products and services they purchase.