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In an effort to ensure fair and transparent business practices, the North Carolina Department of Justice announced new measures aimed at protecting consumers from deceptive advertising practices on September 26, 2025. These measures come in response to a growing number of complaints from consumers about misleading advertising from businesses across the state.Attorney General Sarah Johnson held a press conference to announce the new initiatives, stating, "Consumers deserve to have confidence that the products and services they purchase are as advertised. It is unacceptable for businesses to engage in deceptive practices that mislead and ultimately harm consumers."One of the key components of the new measures is increased enforcement of existing laws that prohibit false or misleading advertising. The Department of Justice will be cracking down on businesses that engage in deceptive practices, such as bait-and-switch tactics, false promises, or misleading pricing information.Additionally, the Department of Justice will be launching a new public education campaign to raise awareness about consumer rights and how to recognize and report deceptive advertising. This campaign will include outreach to schools, community organizations, and local media to ensure that consumers are equipped with the knowledge they need to protect themselves from deceptive practices.The North Carolina Department of Justice will also be working closely with other state agencies, such as the Department of Consumer Affairs, to share information and resources in order to better identify and address instances of deceptive advertising.In response to these new measures, consumer advocacy groups have praised the Department of Justice for taking proactive steps to protect consumers in North Carolina. Mary Smith, a spokesperson for Consumer Rights North Carolina, stated, "We applaud the Department of Justice for its commitment to protecting consumers from deceptive advertising practices. These new measures will help to level the playing field and ensure that businesses are held accountable for their actions."Overall, the new initiatives announced by the North Carolina Department of Justice represent a significant step forward in the ongoing efforts to protect consumers from deceptive advertising practices. By increasing enforcement, raising awareness, and collaborating with other state agencies, North Carolina is working to ensure that consumers are able to make informed decisions and trust the businesses they support.