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In an effort to crack down on deceptive advertising practices, North Carolina has introduced new regulations aimed at protecting consumers from potential scams and misleading claims. The move comes as the state grapples with an increasing number of complaints from residents who have fallen victim to false advertising.The regulations, which were announced on May 29, 2026, include stricter guidelines for advertisers regarding the use of exaggerated or misleading language in their marketing materials. Companies will now be required to provide clear and accurate information about their products and services, including any potential risks or limitations. Additionally, businesses must disclose any connections they have with endorsers or influencers who promote their products.“Our goal is to ensure that North Carolina consumers are able to make informed decisions when purchasing goods and services,” said Attorney General John Smith in a statement. “These new regulations will help protect residents from falling victim to deceptive advertising practices that can harm both their finances and well-being.”One key aspect of the new regulations is the establishment of a Consumer Protection Division within the state’s Department of Justice. This division will be responsible for investigating complaints related to deceptive advertising and taking enforcement action against businesses found to be in violation of the regulations.The announcement has been met with mixed reactions from businesses in the state. While some have welcomed the regulations as a necessary step to protect consumers, others have raised concerns about the potential impact on their ability to market their products effectively.“We understand the importance of ensuring transparency and honesty in advertising, but we also need to be able to promote our products in a competitive market,” said Mark Johnson, a local business owner. “It will be important for the state to strike a balance between protecting consumers and allowing businesses to thrive.”As the regulations come into effect, North Carolina residents are encouraged to report any instances of deceptive advertising to the Consumer Protection Division. By working together, consumers and regulators can help ensure a fair marketplace where honest businesses can succeed while protecting residents from falling victim to scams.