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In a recent development in North Carolina, the state's Department of Justice has announced a crackdown on misleading advertising and consumer fraud. The move comes after a rise in complaints from consumers who have fallen victim to deceptive practices by businesses.Attorney General Lisa Montgomery held a press conference to address the issue, stating that the department is committed to protecting consumers from unscrupulous businesses that engage in false advertising and fraudulent practices. She emphasized the importance of holding companies accountable for their actions and ensuring that consumers are not misled or taken advantage of.One of the main areas of concern highlighted by Montgomery is the prevalence of online scams and misleading advertisements that lure consumers into purchasing products or services that do not live up to their promises. She urged consumers to be cautious when making purchases online and to report any suspicious or deceptive practices to the authorities.In addition to cracking down on misleading advertising, the Department of Justice also announced efforts to strengthen consumer protection laws in the state. Montgomery stated that the department is working on new legislation that will provide greater protections for consumers and increase penalties for businesses found guilty of engaging in fraudulent practices.The announcement was met with support from consumer advocacy groups, who praised the state's efforts to protect the rights of consumers. They emphasized the importance of holding businesses accountable for their actions and ensuring that consumers are able to make informed decisions when making purchases.Overall, the crackdown on misleading advertising and consumer fraud in North Carolina signals a renewed focus on protecting consumers and holding businesses accountable for their actions. The Department of Justice's efforts to strengthen consumer protection laws will help ensure that consumers are not misled or taken advantage of by unscrupulous businesses.