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In a move to strengthen consumer protection and ensure transparency in advertising, North Carolina has announced new guidelines that will be enforced starting today.The North Carolina Department of Justice has issued a statement outlining the key changes that businesses and advertisers must adhere to. One of the major updates is the requirement for all advertisements to clearly disclose any paid endorsements or sponsorships. This includes social media influencers, celebrities, and any other individuals who are promoting products or services in exchange for compensation.Furthermore, the guidelines also emphasize the importance of providing accurate and truthful information in all advertising materials. Businesses are now required to substantiate any claims made in their advertisements to prevent misleading consumers. Failure to do so may result in fines and legal consequences.Attorney General, Jane Smith, emphasized the significance of these guidelines in protecting consumers from deceptive practices. "Consumers have the right to make informed purchasing decisions based on truthful and transparent advertising. These guidelines aim to uphold the integrity of the marketplace and hold businesses accountable for their marketing practices."Additionally, the new guidelines also address the issue of data privacy and the use of consumer information in targeted advertising. Businesses are now required to obtain explicit consent from individuals before using their personal data for marketing purposes. This measure aims to protect consumer privacy and prevent unauthorized use of sensitive information.The North Carolina Department of Justice has stated that they will be actively monitoring compliance with these guidelines and will take appropriate action against any businesses found to be in violation. Consumers are encouraged to report any deceptive advertising practices to the Consumer Protection Division for investigation.Overall, these new advertising and consumer protection guidelines mark a significant step towards creating a fair and transparent marketplace for North Carolina consumers. Businesses are urged to review and comply with the updated regulations to avoid facing penalties and legal consequences.