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In a move aimed at bolstering online privacy protections for its residents, New York State has passed a new internet privacy law that will require companies to obtain consent from consumers before collecting or selling their personal data. The law, which was signed into effect by Governor Sarah Thompson on Friday, September 25, 2025, marks a significant step towards giving users more control over how their information is used online.Under the new law, companies that operate websites or online services in the state of New York will be required to provide users with clear and transparent information about the types of data they collect, how it is being used, and with whom it is being shared. Companies will also be required to obtain affirmative consent from users before collecting or selling their personal information, and users will have the right to opt out of data collection practices at any time.Governor Thompson hailed the new law as a victory for consumer privacy rights, stating that “in today’s digital age, it is more important than ever for individuals to have control over how their personal information is being used online.” She added that the law would help to level the playing field between consumers and the companies that collect their data, and would give residents of New York greater peace of mind when browsing the internet.The new law comes on the heels of mounting concerns about online privacy and data security, with numerous high-profile data breaches and incidents of data misuse making headlines in recent years. In response to these concerns, several other states have taken steps to update their internet privacy laws, with California and Illinois both passing similar legislation in recent months.Industry experts have praised New York’s new internet privacy law as a positive step towards greater transparency and accountability in the digital realm. They argue that giving users more control over their personal data will help to build trust between consumers and companies, and will ultimately lead to a safer and more secure online environment for all.Overall, the passage of this new law signals a growing recognition of the importance of protecting consumer privacy rights in the digital age. As more and more states move to update their internet privacy laws, it is clear that the tide is turning towards greater accountability and transparency in the way companies handle personal data.