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In response to the rapid growth of online sales in New York, the state government has announced new measures to strengthen advertising and consumer protection laws. The move comes as a response to the increasing number of complaints from consumers regarding deceptive advertising practices and fraudulent online transactions.One of the key changes announced by the state government is the requirement for all online retailers operating in New York to clearly disclose the terms and conditions of any promotions or sales, including any restrictions or limitations that may apply. This measure aims to prevent consumers from falling victim to misleading advertising tactics that lure them into making purchases based on false promises.Additionally, online retailers will now be required to provide consumers with clear information about their refund and return policies, including any fees or restocking charges that may apply. This will help ensure that consumers are informed about their rights before making a purchase, and will make it easier for them to seek recourse in case of a problem with a product or service.The state government has also announced plans to crack down on false advertising and deceptive practices in the online marketplace. This includes imposing stricter penalties on businesses found to be engaging in deceptive advertising, as well as increasing funding for consumer protection agencies to investigate and prosecute such cases.In a statement, Governor Lauren Peterson emphasized the importance of protecting consumers in an increasingly digital marketplace. "As more and more New Yorkers turn to online shopping for convenience and accessibility, it is crucial that we take steps to ensure that they are not being taken advantage of by unscrupulous businesses," she said. "These new measures will help strengthen our advertising and consumer protection laws, and provide consumers with the peace of mind they deserve when making online purchases."The announcement has been welcomed by consumer advocacy groups, who have long been calling for stronger protections for online shoppers. "It is heartening to see the state government taking action to address the growing concerns surrounding online advertising and consumer protection," said Sarah Johnson, spokesperson for the New York Consumer Advocacy Coalition. "These new measures will help level the playing field for consumers and hold businesses accountable for their actions."The new advertising and consumer protection measures are set to go into effect on January 1, 2026. Businesses operating in New York are advised to review their advertising and sales practices to ensure compliance with the new regulations, and consumers are encouraged to familiarize themselves with their rights before making online purchases.