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On February 26, 2026, New Mexico made headlines by passing a groundbreaking internet privacy law that will have far-reaching implications for both consumers and businesses. The new law, known as the Internet Consumer Protection Act, prohibits internet service providers from selling or sharing consumer data without their explicit consent.Under the provisions of the law, ISPs in New Mexico are required to obtain opt-in consent from customers before collecting or sharing any personal information, including browsing history, app usage, and location data. Additionally, ISPs are now required to inform customers of their data collection practices in a clear and transparent manner, giving users the opportunity to opt out if they so choose.The Internet Consumer Protection Act also includes strict penalties for non-compliance, with fines of up to $10,000 per violation. This is a significant step towards protecting the privacy and security of New Mexico residents in an increasingly digital world.Governor Sofia Martinez, who championed the bill, hailed it as a victory for consumer rights in the state. In a statement following the bill's passage, she said, "I am proud to sign the Internet Consumer Protection Act into law and take a stand for the privacy and security of our citizens. This legislation marks a significant milestone in our ongoing efforts to protect New Mexicans from the intrusive practices of big tech companies."The new law has been met with mixed reactions from industry stakeholders, with some ISPs expressing concerns about the impact on their businesses. However, many privacy advocates and consumer rights groups have praised the legislation as a necessary step towards safeguarding personal data in the digital age.As other states grapple with similar issues surrounding internet privacy, the passage of the Internet Consumer Protection Act positions New Mexico as a leader in the fight for greater consumer protections online. Time will tell how this landmark legislation shapes the future of internet privacy laws across the country.