As the primary election season heats up in New Mexico, candidates for various political offices have been unveiling their campaign platforms in hopes of winning over voters. With the deadline for candidates to file for the primary election rapidly approaching, the competition is fierce among both seasoned politicians and newcomers vying for a chance to represent the state.In the gubernatorial race, incumbent Governor Michelle Lujan Grisham faces tough competition from within her own party, with several Democratic challengers throwing their hats into the ring. Among them is former state senator Diane Rodriguez, who has been gaining traction with her progressive policies centered around healthcare and education reform. Also vying for the Democratic nomination is political newcomer Juan Martinez, a small business owner who has been emphasizing economic development and job creation in his campaign.On the Republican side, state senator Mark Ronchetti has emerged as the frontrunner, touting his experience in state politics and advocating for smaller government and lower taxes. However, he faces competition from former congressman Steve Pearce, who is making a bid to reclaim the governor's office on a platform of immigration reform and border security.In the race for the U.S. Senate seat currently held by Martin Heinrich, Republican challenger Rebecca Castillo is positioning herself as a champion for veterans' rights and healthcare access, while Democratic incumbent Heinrich is focusing on his track record of advocating for renewable energy and environmental protection.Down the ballot, candidates for various state legislative seats are also making their cases to voters. In the hotly contested race for the state house district 46 seat, incumbent Democrat Antoinette Sedillo-Lopez is facing a tough challenge from Republican newcomer Javier Martinez, who has been gaining support with his focus on public safety and infrastructure improvement.With the primary election just months away, New Mexico voters have plenty of choices to consider as they weigh the candidates' positions on crucial issues facing the state. Stay tuned for more updates on the campaign trail as candidates ramp up their efforts to secure their spot on the ballot.