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In a landmark move to protect the privacy of its residents, the state of New Jersey has passed a new internet privacy law aimed at safeguarding personal data online. The legislation, which was approved by Governor Michelle Lee on Friday, requires internet service providers (ISPs) to obtain express consent before collecting, selling, or sharing customers' personal information.Under the new law, ISPs are prohibited from using or disclosing sensitive personal information, such as browsing history, app usage, or location data, without the explicit consent of the customer. The legislation also requires ISPs to implement reasonable security measures to protect customers' data from unauthorized access or disclosure.Governor Lee hailed the new law as a victory for consumer privacy in the digital age. "As technology continues to advance, it is crucial that we take proactive steps to protect the personal information of our residents," she said in a statement. "This new law will give New Jerseyans more control over their online data and ensure that their privacy rights are respected."The internet privacy law comes in response to growing concerns about the misuse of personal data by tech companies and data brokers. Recent data breaches and scandals involving major tech firms have highlighted the need for stronger privacy protections at the state level.Advocates for the new law argue that it will help restore trust and confidence in online services, particularly among those who are wary of sharing their personal information online. By requiring ISPs to obtain explicit consent before collecting or sharing personal data, the legislation aims to give consumers more control over how their information is used.The passage of the internet privacy law in New Jersey is part of a broader trend towards stronger data protection regulations at the state level. Several other states, including California and New York, have enacted similar laws in recent years to enhance consumer privacy rights in the digital world.The new law will go into effect on January 1, 2027, giving ISPs time to implement the necessary changes to comply with the legislation. Violations of the law may result in fines and other penalties for ISPs that fail to adhere to the new requirements.Overall, the internet privacy law represents a significant step forward in protecting the personal data of New Jersey residents and ensuring greater transparency and accountability in the digital economy. With the passage of this legislation, New Jersey joins a growing number of states leading the charge for stronger privacy protections in the online world.