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In an effort to protect consumers from deceptive advertising practices, the state of New Jersey has announced new measures to enforce advertising and consumer protection laws. On July 19, 2025, the Office of Consumer Protection within the New Jersey Division of Consumer Affairs released a statement outlining the steps being taken to ensure that businesses operating within the state are held accountable for misleading advertising.One of the key initiatives announced by the Office of Consumer Protection is a crackdown on false or misleading claims made by businesses in their advertising. This includes claims about the performance, efficacy, or benefits of products or services that are found to be untrue or exaggerated. The office will be conducting more rigorous reviews of advertising materials, both online and in print, to identify and address deceptive practices.Additionally, the state of New Jersey will be increasing its efforts to educate consumers about their rights and how to recognize and report deceptive advertising. This will involve launching a public awareness campaign to inform consumers about common advertising tactics used to deceive consumers and how to spot them. The campaign will also provide information on how consumers can file complaints with the Office of Consumer Protection if they encounter deceptive advertising practices.The Office of Consumer Protection has also vowed to take swift action against businesses found to be engaging in deceptive advertising. This may include issuing fines, penalties, or even revoking business licenses for repeat offenders. The office is urging consumers to report any instances of misleading advertising that they come across to help crack down on these practices and protect the public.New Jersey Attorney General, Rachel Hernandez, emphasized the importance of these measures in upholding consumer rights and ensuring a fair marketplace for all. "Consumers deserve to have access to accurate and truthful information when making purchasing decisions," Hernandez stated. "We are committed to holding businesses accountable for deceptive advertising practices and protecting consumers from falling victim to false promises."Overall, the state of New Jersey is taking a proactive stance in protecting consumers from deceptive advertising practices. By enforcing advertising and consumer protection laws more rigorously, the state aims to instill greater confidence in consumers and maintain a level playing field for businesses operating within New Jersey.