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On January 31, 2026, the Nebraska Securities Commission issued a warning to residents about a rise in investment scams targeting senior citizens in the state. The commission has received numerous reports of fraudulent schemes that promise high returns on investments but ultimately result in financial losses for victims.According to officials, scammers are using various tactics to lure in elderly investors, including cold-calling, social media advertising, and even in-person presentations at community centers and senior living facilities. These scammers often pose as legitimate financial advisors or brokers, offering fake investment opportunities that promise guaranteed returns or low-risk investments.One common type of scam being reported is the "pump and dump" scheme, where fraudsters artificially inflate the price of a stock by spreading false information or creating a sense of urgency to buy in, only to sell off their shares at a profit once unsuspecting investors have bought in. This leaves investors with worthless or significantly devalued stocks and substantial losses.The Nebraska Securities Commission is urging residents, especially seniors, to be cautious when approached with investment opportunities that sound too good to be true. They recommend doing thorough research on any potential investment, checking the background of the individual or company offering the opportunity, and consulting with a licensed financial advisor before making any decisions.In addition to raising awareness about investment scams, the commission is also working with local law enforcement agencies to investigate and prosecute those responsible for defrauding investors in the state. They are encouraging anyone who believes they may have been a victim of investment fraud to come forward and report their experience.Nebraska residents are encouraged to contact the Nebraska Securities Department at (402) 471-3445 if they have any concerns about a potential investment opportunity or suspect fraudulent activity. By staying informed and vigilant, residents can protect themselves and their loved ones from falling victim to investment scams targeting seniors.