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In a move to bolster internet privacy protections for residents, the state of Montana has introduced a new bill aimed at regulating the collection and use of personal data by online companies.The Internet Privacy Protection Act, which was signed into law on July 29, 2025, by Governor Sarah Hoffman, aims to give Montana residents more control over their personal information online. The law requires that internet service providers and online platforms obtain explicit consent from users before collecting or using their personal data for advertising or marketing purposes.Under the new legislation, companies must also provide users with the option to opt out of having their information shared with third parties. Additionally, the bill includes provisions for the deletion of personal data upon request, as well as requirements for companies to implement security measures to protect the information they collect.Governor Hoffman, in a statement regarding the legislation, emphasized the importance of safeguarding the privacy of Montana residents in an increasingly digital world. She stated, "It is crucial that we take proactive steps to protect the personal information of our citizens in the online space, where data breaches and privacy violations are becoming all too common."The Internet Privacy Protection Act has received widespread support from consumer advocacy groups and privacy rights organizations. Many believe that the law sets a positive precedent for other states to follow in enacting similar measures to protect the privacy of their residents.While the new legislation represents a significant step forward in internet privacy protections, some critics argue that it may place undue burdens on businesses and hinder innovation. However, proponents of the bill argue that it strikes a necessary balance between protecting consumer privacy and allowing businesses to operate responsibly in the digital age.Overall, the Internet Privacy Protection Act represents a significant milestone in the ongoing efforts to enhance internet privacy protections for Montana residents. With the implementation of this new law, the state aims to ensure that individuals have greater control over their personal information when navigating the online landscape.