On February 20, 2026, Montana made significant strides in the realm of advertising and consumer protection by introducing new regulations designed to enhance transparency and accountability.One of the key changes is the implementation of stricter guidelines for deceptive advertising practices. The Montana Department of Justice has announced that any form of false or misleading advertising will not be tolerated, and businesses found in violation of these regulations will face hefty fines and potential legal action.Additionally, the new regulations aim to protect consumers from predatory lending practices and fraudulent schemes. Under the new laws, lenders are now required to disclose all fees and interest rates upfront, and any attempts to deceive or manipulate consumers will result in severe consequences.Furthermore, Montana has also established a Consumer Protection Division within the Department of Justice to investigate and prosecute cases of consumer fraud. This division will work closely with law enforcement agencies to crack down on scammers and provide support to victims of fraudulent activities.In a statement released by Montana Attorney General, he emphasized the importance of these new regulations in creating a fair and safe marketplace for consumers. He stated, "It is our duty to protect the residents of Montana from unscrupulous businesses and ensure that they are able to make informed decisions about their purchases."The introduction of these new regulations has been met with widespread support from consumer advocacy groups and industry stakeholders alike. Many believe that these changes will help level the playing field for businesses and provide much-needed protection for consumers.Overall, the new regulations introduced by Montana mark a significant step forward in strengthening advertising and consumer protection laws in the state. By holding businesses accountable and empowering consumers with the information they need to make informed decisions, Montana is committed to creating a more fair and transparent marketplace for all.